Hello and welcome! My name is Bruna Siloto. My journey into the world of WebOps and UX began over a decade ago when I first moved to the United States as an exchange student. Initially focused on language learning and teaching, my path took an exciting turn towards graphic design, fueled by my curiosity and interest in technology. This shift laid the groundwork for my future in web design, igniting a passion for creating user-friendly digital experiences.
Early in my web career, I worked with non-profit organizations and took on contractor projects, including collaborations with government agencies. This period sharpened my focus on usability and deepened my fascination with psychology and user behavior. Understanding the behind-the-scenes workings of the platforms I was designing also became crucial, leading me to delve into web development. This knowledge empowered me to bridge the gap between design and engineering, fostering better collaboration between these teams.
As I gained experience in design, UX, and web development, I naturally transitioned into leadership and strategic roles. My broad skillset enabled me to develop and implement long-term web strategies, with a keen eye on SEO, marketing, and data analytics. During my tenure in tech companies, I optimized numerous web metrics, including conversion rates, through strategic testing, usability research, and comprehensive redesign and rebranding projects.
Managing web projects and working with cross-functional teams taught me invaluable lessons in project management. I frequently receive positive feedback on my efficient management style, which leverages agile methodologies and UX principles. In web strategy, often multiple partners and executives are involved, and my approach has successfully allowed me keep stakeholders aligned and launch important projects.
Today, I use my experience to mentor young UX designers and volunteer in government programs aimed at tech literacy for young children and older adults—a part of my work I find incredibly rewarding. I am currently seeking my next role at an organization committed to creating unique digital experiences informed by data-driven decisions and user research. I am eager to partner with opportunities that value my generalist background and my innate curiosity.
And here's Buo, the adorable dog in the photo, who loves exploring San Diego's beaches and parks with me when we're not immersed in the digital world.
I look forward to connecting with you!
I look forward to connecting with you!